Cousins!
Master P is adding another notch to his entrepreneurship belt of businesses as he debuts a new cereal brand to his food empire!
Uncle P’s Hoody Hoo’s cereal was announced on Instagram last week as Master P uploaded a photo of himself holding two boxes displaying the brand’s name with a caption that read, “Hoody hoo cereal. Started from the bottom now we here. They can’t beat us so they might as well join us, cause they not gonna stop us. we making history!”
The caption continues,”The first hiphop cereal owned and produced by us #GoodisGood UnclePCereal.com @unclepcereal We changing the game! The more we make, the more we give #UncleP #PJfoods.”
According to Hip Hop DX the brand’s name derives from Master P’s rap group TRU’s #90s single “ Hoody Hoo” that consisted of his brother Silkk The Shocker and C-Murder.
Reports read that Master P began his own food empire to replace the racist food brands that have been dominating the industry for decades such as Uncle Ben’s and Aunt Jemima.
“Uncle Ben was a model,” P told HipHopDX in an August interview. “They paid him $50, and I don’t think he even know, his relatives now, that this guy was paid $50, and this is a multi-billion dollar business now. Even Aunt Jemima, they was taking her around, she got paid $5 in 1889, and relatives did not get residuals from this.”
He continues, “And that’s the thing that made me say, ‘We have to educate our culture.’ Now if we’re going to fight this injustice, it starts with economic empowerment because if we don’t own anything … And I’m telling my people, ‘Stop burning the blocks down, and let’s go buy the blocks back.’ So we have to be educated on financial literacy to do that.”
“So we are protesting, we’re together in unity. Blacks, Whites, everybody’s coming together. Latinos, Asians, I mean when you look out there and see these protests, it’s not just all Black people anymore. So I mean, Martin Luther King paved the way. This generation is really going hard, and we’re committed. I’m committed to the whole economic empowerment of our people and our culture. I think that’s important.”