The athletic leisure wear girlies ain’t going to like this one!

Texas Attorney General Ken Paxton has officially launched an investigation into the growingly popular active wear brand of Lululemon following concerns over possibly contain toxic identified as “forever chemicals”and whether the brand has been completely honest with their customers.

According to a recently issued press release from the Texas Attorney General’s Office, a Civil Investigative Demand has been issued to examine whether Lululemon misled shoppers about the safety, quality, and health impact of its products.

“Americans should not have to worry if they are being deceived when trying to make healthy choices for themselves and their families,” said Attorney General Paxton. “I will not allow any corporation to sell harmful, toxic materials to consumers at a premium price under the guise of wellness and sustainability. If Lululemon has violated Texas law, it will be held accountable.”

Why This Matters

At the center of the investigation are PFAS (per- and polyfluoroalkyl substances) described as a group of man-made chemicals commonly referred to as “forever chemicals” because they don’t break down easily and can accumulate in the body over time.

PFAS have been linked to serious health concerns, including infertility, hormone disruption, and certain cancers, raising major red flags for consumers, especially those buying into brands marketed around health and wellness, reports the Washington Post.

Lululemon has built a billion-dollar reputation on promoting an active, healthy lifestyle. But Paxton’s office says emerging research and consumer concerns are now questioning whether that image aligns with what’s actually in the products.

What Lululemon Is Saying

The company has pushed back on the claims, stating that it does not currently use PFAS in its apparel and that the chemicals were phased out of limited product lines back in 2023.

Still, the investigation will dig deeper—reviewing Lululemon’s testing standards, supply chain practices, and marketing claims to determine if consumers were misled.

The Bigger Picture

This isn’t just about one brand.

PFAS are widely used in everyday products like clothing as well as food packaging, often for their water- and stain-resistant properties. But because they linger in the environment and the human body, scrutiny around their use is intensifying nationwide.

With states like New York and California already moving toward restrictions, this investigation could signal a larger crackdown on how “clean” and “wellness-focused” brands market their products.

What Happens Next

As the investigation continues, customers have been faced with the question of what they’re being sold exactly.

If violations are discovered, Texas officials say Lululemon could be held accountable under state law, possibly setting the tone on how companies are expected to disclose what’s really in their products and further highlighting the underlying issuing of brands lacking transparency with their consumers.

Lululemon released the following statement:

“lululemon does not use PFAS in its products. The company phased out the substance in FY23, which had been used in durable water repellent products, a small percentage of our assortment.

The health and safety of our guests is paramount, and our products meet or exceed global regulatory, safety, and quality standards. We require all our vendors to regularly conduct testing for restricted substances, including PFAS, by credible third-party agencies to confirm ongoing compliance,” reads a statement obtained by Click 2 Houston News.

“We are aware of the inquiry from the Texas Office of the Attorney General and are cooperating by providing the requested documentation.“