#KendrickLamar has joined forces once again with long time collaborator #DaveFree to launch a brand outside of music that caters specifically to the universe of creators!
Kendrick and Dave have successfully launched a multi service company named pgLang, identified as being a platform that provides services to creators working on selfless projects with the initiative of connecting others.
According to PITCH FORK, it has been stated within a recent press conference that the platform will function as “a new multi-lingual, at service company.”
“pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all.”
Dave states during the conference, “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnership.”
Kendrick describes the company as simply being a “ Selfless reset.”
The visual statement for the brand’s launch stars Kendrick, #YaraShahidi , and Jorja Smith.