The athletic leisure brand of Nike is currently suing the art collective company responsible for the controversial Lil Nas X Satan shoe!
The suit was filed following immediate backlash the Nike brand received for production of the shoe.
As customers took to social media with threats to boycott the brand within its entirety, Nike responded by noting within their suit that they do not have a relationship with Lil Nas or the production company of MSXHF, reports CNN.
MSCHF x Lil Nas X "Satan Shoes" 🏹
👟Nike Air Max '97
🩸Contains 60cc ink and 1 drop of human blood
🗡️666 Pairs, individually numbered
🗓️March 29th, 2021 pic.twitter.com/XUMA9TKGSX
— SAINT (@saint) March 26, 2021
“Nike did not design or release these shoes and we do not endorse them.”
Reports read that though Lil Nas X has not been mentioned in the suit, Nike has issued a court order demanding MSCHF to permanently stop fulfilling orders for the unauthorized Lil Nas X Satan Shoe.
“MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” reads a statement from Nike within their their complaint.
“In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism.”
It has been indicated that the Satan shoe was being sold at retail price for a little over $1,000 and sold out of all 666 pairs in under an hour.
Lil Nas X has had an interesting week following the music video release for his latest single “ Montero” ( Call Me By Your Name). The video has been trending since its release as social media users weigh in Lil Nas X dressing as a fallen angel down a stripper pole to hell and sexually dancing with the devil.
The singer / rapper has since responded by saying, “i spent my entire teenage years hating myself because of the sh*t y’all preached would happen to me because i was gay. so i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”