#ItsANewDay: Uncle Ben And Aunt Jemima Set To Undergo Name Change!


The brands of Uncle Ben and Aunt Jemima are currently in the works of undergoing much awaited rebranding after enduring decades worth of stereotype comments due to their precise logo selection!
The 130 year old brand of Aunt Jemima of both syrup and pancake mix is set to receive an all new name and image states Quaker Oats representatives Wednesday morning, reports NBC News. Sources have confirmed that the origins of the brand were in fact based off of a racial stereotype.

Though the image has changed quite a bit throughout the years the dimensions of the slavery era were still present within the character used for the logo.


“We recognize Aunt Jemima’s origins are based on a racial stereotype,” states Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, within a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”


Quaker states that this change will help with making progress towards racial equality.

Mars Inc. which serves as the brand owner of Uncle Ben’s states that they are currently looking into updating their logo image as well, reports Fox News.


“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices,” says a spokesperson of Mars, Inc. within a forwarded email.

“As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”


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