Cousins!
Jada Pinkett-Smith is adding beauty brand owner to her long list of talents after recently launching a personal care line inspired directly by her children!
Hey Humans serves as a a new and affordable 99% plastic free personal care line available exclusively at Target, reports People.
Sources have confirmed that the newly launched care line debut with four signature products including deodorant, body wash, tooth paste and body lotion.
It has been indicated that the line will consist of natural, gender-neutral items fully packaged in recyclable materials such as aluminum and paper; in efforts of lessening the chances of plastic occupying oceans and landfills.
Hey Fam✨ As a lot of you may already know … self care is a major passion of mine. Well today, I’m introducing you to a brand I’m Co-founder of called Hey Humans. pic.twitter.com/Cb5iTaTPJu
— Jada Pinkett Smith (@jadapsmith) February 22, 2021
“What really inspired me was my kids, Willow and Jaden, who have educated me around the environment and the necessity to really shift habit in the way we consume,” says Jada to PEOPLE.
“I love personal care and I’m a beauty junkie, but recently I’ve had a lot of anxiety around packaging, and I thought, ‘What can I do in this space?'”
Jada also reveals that though she is a self proclaimed beauty product consumer junkie, creating eco-friendly products are apart of an entire new world for her.
“I’m old school, I really am, so all of this is very new for me. I’m on a journey in regards to getting educated and just doing my part in regards to how I can be part of the sustainability movement. We’re always talking about, ‘Let’s save the planet.’ At the end of the day, it’s really about how do we sustain humanity.”