Congratulations are in order as legendary Hip Hop artist Snoop Dogg has been named Def Jam Recordings executive creative and strategic consultant in which he has appointed his wife Shante Broadus his official new manager!
Within the new role Snopp will be able to work hands on with numerous artists on the label’s executive team.
“The industry at large is seeing a major shift in more representation of Black women in key executive roles, ” says Shante. “I am excited to enter this official position, helping to further expand Snoop’s wide-ranging empire.”
As Snoop’s new manager Shante is expected to oversee his multiple business ventures within cannabis, gaming, music, film and television reports Blavity.
“I have been by Snoop’s side for over two decades so together with the rest of the team, our goal is to strengthen Snoop’s legacy as a brand with the loyalty and trust of our guidance that has made Snoop who he is today.” says Shante of the couple’s long-standing relationship.
Shante is also a business woman of her own as she has established and founded an event management company named Boss Lady Entertainment (BLE).
“Now, you may wonder why so late in my career would I wanna work for Def Jam Records?” says Snoop to Variety within his new role at Def Jam. “Well, let me tell you, as a young rapper, Def Jam was the holy grail of hip hop.”
“It was the label where all of the artists communicated, connected, put out great music videos, great music, movies, and they were always on tour together. They were always doing things together, they were like a family.”
He continues, “ So, when I got the opportunity, my main focus on Def Jam Records was to help the artists and give them love and wisdom and guidance and understanding; [to] teach them some tricks that I learned in the game; to diversify their portfolios to not just be rappers and not just be artists, [but] to be superstars.”