Cousins!
Songstress and musician Alicia Keys has paired up with the NFL to launch a $1 billion dollar fund to help support Black owned business and neighborhoods!
In a recent interview with Billboard , Alicia confirmed that the fund will exceed further than a one time donation and will inflict an impactful change of empowerment within Black America.
”We are already seeing the blatant injustices that are going on around us,” states Alicia. “As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions.”
She goes on to state that the idea derived from her personally wanting to provide an actual call to action following the global protests demands for justice and overall change.
“The initial goal of $1 billion is to ensure a substantial commitment, even with that it does not come close to closing the economic gap. The next steps are to reach out to different industries to invite them to invest in racial justice and create a multi-billion dollar endowment across business sectors.”
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