Crayola has recently debut a special package of crayons set to represent people from all over the world with the issuing of 40 different skin tones, “ Colors of the World”
The special set of crayons is set to hit stores everywhere in both June and July reports the New York Post.
The purpose behind the reflective color selection is to, “ authentically reflect the full spectrum of human complexions” implements the Crayola brand within a forwarded statement.
Sources have confirmed that the “ Colors of the World” set will come in sets of both 24 and 32 packaging.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” says Crayola CEO Rich Wuerthele.
It has been indicated that Crayola teamed up with MOB Beauty to make the project a reality.
CEO of cosmetics line MOB Beauty, Victor Casale also chimes in, “I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match. Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”