In less than 24 hours of announcing a major 10 year deal with artist and mogul #KanyeWest, The Gap has officially experienced a stock surge of 18 percent!
TMZ reports that The Gap and Kanye recently inked a clothing partnership that will last well into 2030. Sources have confirmed that The Yeezy Gap is set to introduce official merchandise towards the first half of 2021.
— ye (@kanyewest) June 26, 2020
According to Kanye’s design studio their main objective is to produce “ modern, elevated basics for men, women and kids at accessible price points.”
It has been highlighted that Kanye will have full control over deciding how his merch will be market at Gap.
Further reports note that the longtime clothing brand been struggled in recent years and are in high hopes of Kanye’s impact making a major difference.