Foot Locker Predicts Major Loss In Annual Sales After Nike Announces New Strategy To Sell Directly To Consumers!

Estimated read time 1 min read

-Tamara’Shanay-

Cousins!

The Foot Locker brand is currently forecasting a year of major loss in sales after #Nike announces a new selling strategy that will result in a pullback within their partnership!

According to reports from HypeBeast, the company lost a total $950 million in market value since they’ve undergone a decrease in Nike products.

This new strategy brought on by the athletic leisure brand is in response to an ongoing supply and demand issue following the pandemic.

Sources have confirmed that Nike will continue to sell specific styles at Footlocker however they will be at a lesser quantity than the brand and customers are use to. Nike will now be focusing on selling directly to their consumers,

It has been indicated that Foot Locker will be also shifting their focus to their private label brands in order to stay in tune with consumer demand.

Cousins, how do you feel about this? Do you think this shift in partnership will have Foot Locker counting their days?

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