Congratulations are in order as Brooklyn , New York native rapper and mogul JayZ has officially launched a Cannabis business of his own!
Monogram serves as a joint partnership with the California based cannabis company of Caliva, reports CNN.
Sources have confirmed that the Monogram line was announced on Friday along with an official website.
Reports read that the website doesn’t provide details upon their expected released date or what products they’ll offer, however it does hint at customers being first in line for its exclusive debut.
The site’s mission statement reads, “Monogram marks a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best, and a humble pursuit to discover what the best truly means.”
It has been indicated that Jay – Z dropped a playlist on his streaming service platform of Tidal this week titled “Monogram: Sounds From the Grow Room” that features Rihanna , Bob Marley and The Beatles .
Jay Z is noted as joining the Caliva cannabis company in 2019 as their chief brand strategist.