Keith Lee Calls On Brands To Join Him In Feeding Families This Holiday Season; Free Of Charge!

Noir Nation, food critic and social media fave Keith Lee is once again using his platform for PURPOSE!

Taking to TikTok, the viral influencer shared that he’s noticed a new wave of creators tagging major brands in hopes of receiving PR packages; and he’s decided to join in, but with a twist.

“I’m going to do the same thing,” Keith said in his now-trending clip. “But instead of getting brands to comment, I want brands to comment that’s willing to give away meals with me.”

❤️ PEOPLE over PROFIT

Keith made his intentions crystal clear — this isn’t a marketing move or a monetized campaign. It’s a mission rooted in community and compassion.

“I refuse to take any money. I don’t want no partnership. I want this to be specifically about the families we’re feeding,” he emphasized.

🎁 Season of Giving

With the holidays fast approaching, Keith’s call to action couldn’t come at a better time. As many families face economic uncertainty, his challenge to brands to “give, not gift” is resonating across social media. Not only have social media users flooded his comments with words of support, tagging their companies to join the cause—-major brands have tapped in eager to help.

One user wrote, “Now THIS is how you use your platform.”

🌍 Inspiring a Chain Reaction

Keith’s heartfelt initiative is already sparking momentum among creators and corporations alike with over 8 million views and 34,000+ comments. Proving once more that viral influence can truly be used for good.